Brooklyn—one out of the five boroughs in New York City, and definitely the most charismatic. Brooklyn is heavily populated, culturally saturated and artistically motivated; making it a New York City staple for tourists and locals alike. It’s also the city which coerced hairstylist Latoya Dawson to open her upscale salon—Capelli NYC—in one of Brooklyn’s most contradictory neighborhoods, Prospect Heights. This neighborhood houses classic Cosby Show brownstones, tree-lined streets as well as the cultural variety that Brooklyn is known for.
Within this utopia Latoya wants to give the women of Brooklyn a sanctuary, where their hair will receive the highest level of care. Capelli NYC is Latoya’s dream that was born only months ago, but has grown and will continue to grow strong with the support of her satisfied clientele. Home is where the heart is, so you can say that Latoya’s home is Brooklyn because her heart beats in Capelli NYC.
When did you begin styling hair?
I started doing hair in my first year of high school. I’m 30 now, so over 13 years ago.
How did you know it was what you wanted to do with your life?
Honestly, I thought I would be a lawyer or starving artist. More so an artist because I can draw really well. My mom has a lot of friends that have salons and I used to go to them a lot and admire the makeover part of the business—the before and after part of it. I just started doing it for fun on my friends and my three sisters. I just had a niche for it.
Any thoughts on pursuing your art career?
At one point in my life, I had this crazy idea that I would do animation/cartoon stuff but I didn’t really follow-up because hair is really demanding and that takes up most of my time. I’m a single mom with a 10-year-old, so right now, it’s all work, no play.
How are you enjoying your new salon, Capelli NYC?
It’s going really great. I’ve been getting a lot of good feedback from my clients. They are really loyal. They have been with me for a while. My longest client to date, is 10 years. I have a supportive clientele. They know what I am trying to do as far as the salon is concerned and they are really supportive. I tried to create a nice, elegant space for women to come to. I do all hair. I do a lot of working class people. I wanted somewhere nice, comfortable and clean. That’s important to me—a clean space.
How do you build your clientele?
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