Amerie: All’s Fair In Love & War

 

                                                                                                                                                                                                                                                                                           *Of course you want to know what Amerie had to say about the sound she endorses! Click HERE** 

Vociferous vocals, intense beauty and a love for the soul of hip-hop are all what makes Amerie an audible delight to the most meticulous of ears. We’ve listened to her musical metamorphosis over her last two albums and now, with In Love & War set to release on August 11th, Amerie will prove why the third time is certainly a charm. If all is fair in love and war, then be ready for Amerie to come out with guns blazing! She is taking no prisoners this time around.

 

In both love and war, there is always passion. Amerie’s passion starts with the lead single, “Why R U.” All is also fair in music and film because Amerie isn’t just making her mark on the charts, she plans on making a splash on screen as well. Phoenix Rising Films is not only the name of Amerie’s production company, but it could also symbolize the songbird’s very own journey through the industry. Never letting anyone destroy her passion, Amerie rose again and again from the ashes, even more brave and brilliant than before—and now she’s poised and ready for battle.

Danielle Young

 

The single, “Why R U” is out on the airwaves right now. Tell me how the record came about.

I work a lot with The Buchanans. I’ve worked with them on all my albums. I was in New York and it definitely has a New York vibe. It has that old hip-hop flavor. Being in New York, gives me a certain energy and it was a really rainy day and I was just riding around. I really wanted to come up with something really, really great for the track. We finally got it where we wanted it. New York provided the entire backdrop and inspiration for the record.

 

There’s been a label switch up. What’s going on with your label now?

Actually, L.A. was one of the first people I met with when I was trying to get a deal my first time out but I ended up with Sony. We always kept in contact…With the last few albums [at Sony] it was cool, but I felt like I needed a change. I really felt like it needed to be a different situation even though I liked a lot of the people at the label. L.A. and I kept talking and made it happen. All of last year was spent negotiating that situation.

 

Who can we expect to hear on the album?

I did a record with Trey Songz called “Pretty Brown.” People are going to feel that one because everyone loves “Pretty Brown Eyes,” and we sampled that. The producer is out of Australia and that beat came crazy…There was a battle of the beats kind of thing in Arizona; [a] bunch of DJ’s, producers come out …I had a representative come from Australia and he just killed it. Everyone was standing on chairs—it was crazy… It took me three months to figure out what to write on there because every time I tried, it wasn’t good enough.

 

I’ve worked with The Buchanans, Warren Campbell, Jim Johnson—it’s a good mix. As usual, I’m not having a lot of features. There’s a remix for “Why R U,” that’s about to come out and we’re finishing the touches now. Gosh, should I say who’s on there? We’ll make it a surprise. [There’ll be] four rappers on there if this gets done the way I want it to get done. It’s crazy! You might like it better than the original. The album is very autobiographical. Its things that I’ve been through and passed so it’s all there.

 

With the R&B singers that are out there now, what separates you from them?

That’s a really hard question because I am just so busy doing me, I just really don’t think about how I compare to anyone else or how they compare to me. Whatever I do, I put my whole heart into it. I have a sound I like to stay true to. Usually my sound is hip-hop, soul, aggressive.  It’s usually a really good balance—this album in particular. I would say that it’s a really good fusion of hip-hop—not old school hip-hop, but hip-hop in its essence—and soul mixed with some rock, but when rock was still growing out of blues. During the 70’s when rock was so much like soul. It’s all mixed together.

 

Even though you are an R&B singer, you get a lot of love from the hip-hop crowd. You and Rich Harrison created this really unique sound. Is he going to be involved on this album and if not, were you still able to continue that sound?

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