The A.U.D.R.A. Catalog: Meet the Blogger

FRESHER THAN CHRIS

 

In this day and age, we get a lot of our news, gossip and general information from bloggers. They’re usually the most well-informed and up-to-date on all that is fly, current and just plain cool. They’re the tastemakers of our generation, so A.U.D.R.A. is starting a new trend–taking the time out to get to know the people behind the blogs. Welcome to Meet the Blogger! In this edition, we get to know a little more about Fashion Blogger Fresher Than Chris. This blogger brings us fashion from a male perspective, complete with style commentary, quality opinionated posts, weekly muses and more. Chris took time from his busy schedule to chat about his blog, his hectic schedule and where he hopes his dot com will take him.

How did you get started in blogging–how long ago and what was your initial interest?

I started blogging back in 2003 when it was corny and nerdy to blog. I had all these thoughts and comments, so it was really just a way to get them off my chest. I write and do various things. I wanted to write about fashion and social commentary. I took a break from it and recently got back in about a year and a half now. Just in the first few months of blogging, I got nominated for the Best Fashion/Beauty Blog for the Black Web Blog Awards.

What type of growth have you been able to see over the years?

Blogging is so important. I think it’s been a great platform for me to brand myself as a person and my name as a brand. I recently started doing these fashion spreads on the site, which I wasn’t really doing or seeing done. That’s been able to give me a chance to show my styling ability, to engage readers in a new way and designers all over to get products to display. The possibilities are endless.

Is it just you or do you have a team?

I’m hoping to get interns now. Right now, it’s just me. I have a web guy and people I collaborate with for shoots, but I do all the writing now.

Is this something you do on the side, or is it your bread and butter?

It’s a bit of both. I’ve been trying to focus more on my blog. I style as well. It kind of goes hand-in-hand with that. It’s getting so big now, I’m starting to need the help. If I have a shoot or something, I can’t write. People that blog full-time, they blog all day. I can’t do that. I have freelance styling work. I work with a new magazine called Signature Hits as a Fashion Director. We just relaunched the magazine with Adrienne Bailon from The Cheetah Girls as our cover. Our fashion issue should be out in September. I also do wardrobe for indie films. When I first started, I had a 9-5. I even considered going back to another. I always have stuff going on, but I am committed to the blog.



 

What do you hope to do with this blog that isn’t being done?

I try to present men’s fashion, first and foremost. I feel like that’s something that gets lost in the sauce–in the fashion world in general. It’s a little slower to move and not as fast-paced as women’s but men’s trends stay around for a few seasons before they go on to the next. Women’s can change at any moment. I’ve been trying to pay attention to the latest things in men’s fashion. Sometimes people think only streetwear for men’s fashion, but there’s fun accessories, great bags, shoes, how to wear them. I think out of all the fashion blogs I’ve seen, especially ones that deal with me, I haven’t seen anyone doing these fashion spreads that I do as well. I think that’s a new touch.

Are you friends with other bloggers?

I’m cool with a few–Stuff Fly People Like–they’re a lifestyle blog, Street Etiquette–a great men’s fashion blog, I just recently met Marcus Troy–who does really cool streetwear. I keep it cool with bloggers. There’s no beef. We’re all trying to get the message out there. We live it and breathe it.

Take me through a day to day…

It depends on what happened the night before. I try to cover events as well. After leaving an event, I edit photos to post. I stay up really late, I’m a night owl. When I wake up in the morning, I post. I read emails. I think about what I want to cover or talk about for the day. I respond to followers on Twitter or Facebook. That’s one thing about working with different projects. There’s no one set schedule. Everyday is different.

How do you accommodate that–are you just really flexible?

I try to be. [laughs] It’s about using time management. Everyone struggles with that, but there’s no other way it can be done. I’m the kind of person that may not post 1,000 things everyday, but when I do post, it’s quality. When people come to my site, they want to get quality posts. I try to get posts that have my touch on them. You can get that information everywhere–videos are everywhere, but I try to offer commentary, talk about the fashion in the video or what I felt could have been done differently, what I loved about it. You have to put your own spin on it and that takes time.

Break down your blog for me and take me through what you do with it. I know you have different categories…

The first part of the blog, the opening page–every month is a different fashion spread, like a magazine. This is the first month. When you first get on the site, you’re immediately welcomed with fashion. If you look on the blog, there’s general posts I do. “For the Fellas” can be many things–a particular designer that is good for us, a woman I thought was attractive that I wanted to showcase. That also goes with “Muse Mondays.” One or twice a month on a Monday, I’ll do a muse–someone that inspires me. It will be some type of icon or female that embodies what it is to inspire me as a male. Events is obviously what’s going on in the city, covering events and things. I also try to bring exclusivity to it. Anyone can get images off Wire Images or Getty Images. I try to get pictures with people, of the event, video of the event if I can. I give people a taste of these events so they feel they were there. I have female readers who ask me, “I want shoes, I want this…” so I have a section where I try to focus on women’s fashion as well. I have music videos I try to display if I think they’re cool; any kind of new artist. The “Commentary” is something I haven’t done in a while, but it’s basically a social commentary on a topic at hand. I’ve talked about things in the workplace, my dating life, what it is to be in New York–I give people a different side of who I am, getting more into my brand.

What blogs do you read?

Street Etiquette, Marcus Troy, Stuff Fly People Like, The Fashionisto, Hypebeast,when I want my trash fest–Bossip, YBF, Fly Style Life, Metrolicious, Mock Couture, there’s tons. I try to read them all if I can. I read Perez sometimes and really Twitter too–whatever they’re talking about.

Where do you see yourself going with this blog?

I don’t know. I consider myself continuing with it, expanding it, getting more readers, more information out there and content for the site. I think the possibilities are endless. I’d love to be able to start speaking at fashion events throughout the city and country. I’d love to do public commentary on TV and working the brand like that. I hope to bring on new writers and people who love fashion.

 

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