What began as a documentary, chronicling the steps to becoming a recording artist, became a guidebook to stardom. DEMOS, created by Kevin Nottingham and Kareem Fort, answers questions about breaking into the music industry like ‘Should I put out a mixtape or an album first?’ with advice from established hip-hop artists like Jean Grae, Talib Kweli and Naughty By Nature as well as industry professionals.
Parlour chatted with the DEMOS team, including executive producer Fort and producers Hassahn Phenomenon and Velv Somersault, about the documentary’s audience, misconceptions and the keys to success.
PARLOUR: What kind of insight does the hip-hop talent in the documentary offer the viewers?
Velv: They’re all giving great advice on how to achieve success as an independent artist, how to put your music out there, get people to listen and buy it.
What is the biggest misconception of breaking into the industry?
Hassahn: That there is one way to do it. There is definitely a formula to building a buzz but there are several ways or avenues to utilize on your journey. The most important thing to remember is that it doesn’t happen overnight. By the time we begin to see an artist rise, there were already years of hustling in the works.
What about people that feel this is a cheat sheet for artists on how to make it?
**read the response and the rest of the piece here**